How much for mascara? Really?!? You can spend over $20 to make your lashes look thicker or you can whip out the cheap stuff and bat your eyes with the best of them.
My personal favorite is Maybelline Great Lash [in the pink container], which usually costs under $5 and is the magic wand of choice for many makeup artists. This weekend (Black Friday weekend), I scored a double pack of Maybelline Great lash for $4.76 at Target's. That's less than $2.50 a unit.
Meanwhile, the December issue of For Me magazine has a great feature (Cha-ching vs. Cheap) comparing two containers of mascara that are packaged in tubes. On the high end, Bobbi Brown launched the concept of mascara in a tube for $19. And on the low-end, Physicians Formula -- which has a line of really great beauty products -- has its own version of mascara in a tube for $5.95.
Here's the verdict from For Me:
Physicians Formula creates a "fuller, more lashes look."
Bobbi Brown Lash Glamour Lengthening Mascara produces "the illusion of super-long lashes."
But don't be taken in by "innovative packaging...the mascaras inside [the tubes] are no different formulation-wise than those found in [standard] plastic cylinders," the article states (page 25).